Sprint X is an invention of giving more flexibility to short distance amateur athletes's feet and increase excitement of speed for every training on track & field. Based on the research that wearing track spikes have the effect of boosting athletes's confident to run faster, they should be wore more often for training and not only during performance.
The noticeable part is the "Flex Lacing system" that athletes can adjust the lace's tension to fit their feet perfectly. The outsole is shaped with the attributes of sharp, silient, accurate and cool. Sprint X is using Primeknit as upper part, a single piece weave built for flexibility and strength, leaves a smooth look
Sprint X is designed to shape the future of sprinter, be the gold medalist.
Photos credit to Christina Z.
SH12 is a wall clock, which plays on the relation of an object and its shadow to create concealment and exposure. It represents the subconscious nature of time, and reveals hours only by its shade / shadow.
Shadow, is a living thing which only follows something that is alive. Time cannot be seen. Reality is controlled by time, and unreality emerges in shadow. The true essence of the passing hours is masked beneath an elastic fabric.
A functional design, combining both hard and soft materials, mysteriously veils part of itself beneath a silky surface to bring forth the shadow.
Feel the hours alive, and enjoy the colorful time, day by day on the wall.
Design Management Project for TRETORN's brand identity case.
Supported the company to develop a new business strategy by looking into their brand history, logistic and identity. Proposed a business plan by visualizing an amount of informations into graphical presentation. Contributed with team members effeciently to aesthetically design info graphic for the company to understand the concept easily.
My main responsibility was sorting out competitors and generate new concepts ideas together for product development.
Group project by, Weena Lee , Nathalie Winberg, Cansu Gaytancioglu, Stina Henriksson, Jin Liu
Buoy is a portable and rechargeable lamp based on the idea that people should be free to roam as they please when choosing a place to mingle amongst nature. The concept derives from the idea of floating navigation buoys, which guide sailors even during the darkest moments.
The result is a small, terrain adaptable, adjustable beacon of light that can be carried from kiosks, food trucks, outdoor restaurants, towards your place of choice. So you never have to be constrained to fixed seating areas again, and are able to enjoy nature how it’s supposed to be: naturally.
Group project with Ida Gudrunsdotterand & Juliana De Filippis in Lund University. All photos taken by Ida G.
Main task was to redesign the company's bag tag with brand identity. The project took the company history into consideration and relate to it's color. The process includes the understanding of user experience and also to propose a new application for customers review.
Mmmeal! is a porcelain lunch box, which comes wrapped in fabric and with a bamboo cover. Food is luxury. The idea is to provide a contemporary place for people.
The meal box is reminiscent of eating a proper meal on a table. Unwrapping the package reveals an elegant tableware setting, tempting you and making you eager to open the box. Beautiful design coupled with good food evokes an exquisite feeling the moment you take your first bite. The essence of Mmmeal, porcelain & silverware represents the fine dining etiquette of Western countries, while bamboo & wood represents the warmth & elegance of nature in Asia.
Taste more than a lunch, feel like a king. Enjoy your meal, which was especially prepared for you by someone who cares. You are served by Mmmeal!
Encore Pen is a timeless writing instrument that is easy to refill, repair and can be used again and again. The pen kit, made from walnut and ash, includes an eyedropper for the right amount of ink and replaceable pen nibs. The pen structure is considered as a refillable marker pen, that the felt pen nib and ink cushion allowed the ink to be drawn.
Place the drawn ink into the glass tube, close up the box cover, then put the pen into the opening. The pen’s ink will be refilled in just a few hours.
Reuse it, Encore it.
How to use Encore pen at HERE.
Bag design for YONEX in 2015.
Main task is to add a new bag series in product overview for YONEX. This was the first individual task for me with support from Design team. The project consisted a lot of consideration with industrialized printing method including carefully choosing colors and materials. The overall design take eco-mass production into consideration with high-quality textile materials.
The outcome was unexpectedly successful in the biggest sports products show room in South East Asia.
Event poster for badminton champions league in South east Asia. Individual work in Design Department and group discussion with Graphic team.
All copyright owned by YONEX Japan and Sunrise